|
|
| |
|
|
|
3-Keys-To-Success-With-Your-Affiliate-Program |
| |
>> Affiliate
programs (also called Referral Programs or Partnership
Programs) are essentially commission-based sales schemes.
Joining an affiliate program is a neat way to make money
from your users. But just as you can join someone else's
affiliate program, so you can set up your own program
and invite webmasters to sign up. Here are my top 3 tips
to succeed with your own affiliate program.
1. How to attract affiliates
One of the biggest fears new Affiliate managers have is
in finding new affiliates. This fear is a stumbling
block that stops many site owners from getting started
with affiliate marketing. Interestingly, with a proper
marketing strategy, getting affiliates may not be very
difficult. Given below are some tips that may help in
attracting new affiliates.
Find complimentary sites - "Complementary" sites are
sites that sell products or services that compliment
your offers. If you sell "gardening tools", a site that
sells books on "gardening tips" would be a perfect
affiliate.
Find content sites - There are many sites that do not
sell any kind of product or service but are mainly
content oriented sites. Such sites promote an idea,
concept, study or belief. Content sites that are used as
a resource for your target market are ideal affiliates.
Finally, there are several sites on the Internet
dedicated to listing affiliate Programs. Get your
program listed in these directories.
2. Classifying Affiliates for Better Management
The hardest part of administrating an Affiliate Program
is deciding what your affiliates need to help make the
sale. But, by carefully categorizing your affiliates,
you can easily determine what their needs are and how to
accurately meet them.
The first step is to pick at least three types of
affiliate. Take a look at your affiliates and try to
determine one outstanding characteristic that can easily
be compared across the board and choose at least three
types of the characteristic.
The Second Step is to determine the needs of each type.
Each of your affiliate types will have different needs;
some of their needs will overlap, but you should find a
distinct difference in many of their needs. If you find
that all of them have the same needs, go back to step
one and re-think your types.
The Third Step involves the process of creating and
compiling linking methods for each group of affiliates.
Based on the needs you identified in Step two, create
and compile linking methods for each type.
3. Safe Guarding Against Spam
Any time you run a program where your affiliates rely on
other signups to generate profits, you will eventually
have a problem with spam. One of your affiliates will
inevitably get it into their head to blitz the Web with
unwanted garbage.
When this happens you need to be ready to take action
otherwise it will cost you! Your Internet company can
boot you off your server and you can find yourself
blacklisted. Not good for business. If you get an email
from someone claiming they received spam with your URL,
then take it as an early warning.
I am not advising you to immediately terminate the
affiliate's account, but be sure to contact them to
follow up on the complaint. Let your affiliate know you
received a complaint and advise them to remove this
person from their list.
If you only get one or two complaints, it's probably not
spam, the complainants might simply have signed up for
an email list and forgotten all about it. You will know
when one of your affiliates is spamming, because you
will get anywhere from 10 to 100 complaints in the same
day all regarding the same URL.
The best thing to do in this case is to immediately
terminate or disable the account of the affiliate URL
that was spammed.
Running your own affiliate program can become an
extrememly profitable venture for your business. You can
recruit a HUGE sales force promoting your products for
you, and ONLY pay them when you make a sale!
<< |
| |
|
|
