>> Thousands
of people have quit their JOBS and started earning money
exclusively online. There are a lot of ways you can do
it on the Internet... such as creating your own products,
offering a service, licensing products, etc.
Many people have done it without having ANY products of
their own. This is done through affiliate income or
selling other people's products for a commission.
Here's how it can be done.
1. Don't sell anything you don't own.
This rule is listed first for a good reason. You should
never sell anything that you don't own yourself. If you
don't have enough faith in it's results to buy it
yourself, then you have no reason to sell it to others.
Think about this for a moment - if you don't own it and
are unwilling to purchase it how can you endorse the
product? How can you honestly answer questions about the
product? The answer is you can't.
Too often people are willing to jump on the bandwagon
and promote whatever the hyped product of the week is...
without stopping to think of the value of the product
itself. No matter how many other people are recommending
it, you shouldn't if you haven't bought it yourself.
2. Only offer complementary products and services.
If your web site is about sports products, then you
definitely shouldn't be offering cigarettes in another
program. It doesn't make any sense at all, and these
products defiantly do not compliment each other. You are
unlikely to sell both products to the same customer.
A good example of selling complementary products would
be, if you sell golf products, then you could sell golf
vacations, golf clubs, golf subscriptions, golf training
products, etc. All these products would entice the same
consumer. Meaning once you get the person interested in
golf to your site you increase your chances of selling
them more than one item. This would not be the case if
you sold golf clubs and gardening books.
Make sure everything you offer goes together. You should
earn multiple streams of income, but they must all be
related on the same subject.
3. Build an opt-in email list.
I can not stress enough how vital this is to your online
success.
Ask any top business person what their most valuable
asset. It isn't their products. It isn't their location.
It isn't even their employees.
The most valuable asset to any business is their
customer list. The most valuable asset to any Internet
business is the opt-in email list. Your email list IS
your Internet business.
If you don't have an email list, you don't have an
Internet business.
Offer an affiliate product...and you earn money once.
Offer a subscription to your opt-in email list and you
earn money forever (from hundreds of offers you can make
to that list).
4. Concentrate on your brand.
Use your opt-in email list to build a relationship with
your subscribers. When they first subscribe, they may
not know you from Peter. So tell them about yourself.
Express your opinions.
On your first 2-3 contacts do not sell them anything.
Tell them about yourself, your experiences, stick your
neck out and tell them what you think. Let your
customers get to know you. You have to give people a
reason to know, like, and trust you.
You don't have to be the best writer on the planet. You
don't have to be just like your favorite guru. Just
write some things that are exclusively you in your
emails.
Sure, some of them will get mad. Some will ask to be
removed. Some will cuss you out. Deal with it. The way I
see these people are by removing themselves from my list
I do not have to waist time on trying to sell to them. I
just move on to the people who are interested and I have
a greater chance of making money off.
If you're just like everyone else, then why should
anyone choose to buy from you?
5. Write your own endorsements and reviews.
Every affiliate program has solo ads, endorsement ads,
and classified ads available. You can use them sometimes,
but they should never become your only marketing pieces.
But on top of every ad you should have your OWN opinion
of the product. You should tell your customers in your
own words why they should buy this or that. Then use the
ad copy you were given UNDER your own statements.
The same thing goes for online newsletters. You can use
content and articles from other people, but every single
email you ever send out should have something written
from you...in your own words...at the top of it if
nowhere else. It could be just a short 'what's going on'
section or an editorial.
You don't have to be professional writer. You just have
to have opinions and be willing to stick your neck out
giving them.
6. Offer extra specials.
You don't have to do this every single time, but you
should be making special offers for your list. Why
should they buy a product from you instead of one of
1,000 other affiliates offering it?
Give them something extra they can't get from other
affiliates!
You can tell them that if they buy affiliate product A
from you...you'll give them this special report.
All they have to do is buy the product and then email
you the receipt. You'll send them their extra bonus
report right over.
It could also be an eBook, an email consultation, a
phone consultation, an ad in your newsletter, a link on
your special links page, etc. Give them something extra
special with some of your offers and watch your checks
soar. Make sure the items you give for free are related
to your product.
7. Ask for the sale.
You have to ask for the sale. If you don't ask you will
never get. The worst they can say is "no" and all that
means is you are no worse off than you are right now.
But if you ask and they say yes you are in a much better
place.
You can't be wimpy or shy. You can't just give away a
lot of content hoping someone will click on your little
link somewhere and magically decide to buy your product.
You have to tell your prospects and customers why they
want and need your product. You have to tell them what
they get when they buy.
If some subscribers get mad when you send them an offer,
help them remove themselves from your list. It's funny,
but most profitable promotions have also get the most
complaints and removes.
I've had people email me saying, "If you're just trying
to sell something online, then I don't even want your
newsletter." Guess what? Remove them. That is the end
purpose of your newsletter, any content you provide, or
anything you do online.
Remember why you started on online business - to make
money not to give out free gifts and content.
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