>> 7
general mistakes which you should avoid to make your web
business successful and not Unprofitable.
1. Selling To Everyone Means You Sell to No One
If you do not target your offer, it will confuse your
customers. People are not patient. In a recent survey,
73% of people claimed to be "insanely busy". If you do
not develop a target customer profile and appeal
directly to them, you will lose customers. And they will
never come back to your site again.
2. Web Flea Market: Buy a Web Site or Get a Grocery
Coupon
People are selling Web Sites, classified advertising,
pre-paid legal services, long distance phone cards, and
reminder services via affiliate programs...All on the
same Web Page!
Think about that the next time you go to your grocery
store. Do they offer to sell you a Web Site with your
pickles? Flea markets diminish the value of what you are
selling. Most people who own these sites tell me they
depend on selling a high volume of low price items. How
do I know this is a doomed approach? Visit their sites
and see if there is any life there
3. Huge graphics that make your site take 30 seconds to
open, which is all the time you have to sell your
customer on staying.
The worst thing about computers is that they enable us
to do things we just should not be doing. Graphic design
is a skill; most people get some Paint program and have
absolutely no sense of size, or what the graphic makes
them look like. If you want to SCREAM AT YOUR AUDIENCE
AND BE OBNOXIOUS, then use big graphics.
4. This site has xxxx number of visitors (How many
bought?)
Does it really matter to anyone how many people visit
your store? The sure sign that a store is visited often
is the success and profits of the owner. All the rest is
empty bragging.
5. Explaining what technology you use, frames, etc.
To this day it amazes me how people explain the
technical design of their Web Page. If you use any
reference to technology, you are distracting your
customer. Keep it simple.
6. Download the following plug-ins to get this site
working.
No one will spend ten minutes downloading the plug-in to
see your cutesy message. Avoid plug-ins, with the
possible exception of Real Audio.
7. No place to send an email, or gain a free report.
After spending all this time to create a site, most
people forget to ask for inquiries. They just think
people will work hard to contact them. Assume that a
person will visit your site once, and never return
unless you remind them to via email.
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