>> There
are no guarantees in life, so I don’t guarantee that
following these tips will bring you more money every
time. However, I do guarantee that they will greatly
increase your chances of pulling more of the top-paying
AdSense ads to your site than if you don’t follow these
suggestions.
Enough with the disclaimers, let’s get down to the
business of making money. Google lets advertisers bid
anywhere from a minimum of .05 per click right up to a
whopping $100. It should be pretty obvious that you’re
not going to get rich running .05 cent ads on your site,
but getting a few $100 ads, or even some $10, $20, or
$30 ads can’t be a bad thing, right?
Now the problem is, Google is pretty closed-mouthed
about who is paying what for their ads, and there is no
real way to determine which words pay the most per
AdSense click.
But ah, far away in a parallel universe we find another
Pay-Per-Click provider called Overture. It seems that
Overture is less sensitive about releasing their
top-priced words and anyone who cares to find out what
web sites are paying for words and phrases can do so by
simply using Overtures tattle-tale special pricing tool
(http://www.pixelfast.com/overture/). And it couldn’t be
easier to use. You simply type in a key word or phrase
and the tool returns a list of advertisers using that
word and how much they are paying. It even shows you the
actual ad.
Oh what a treasure trove of wealth-grabbing results this
can be if you know what can be done with that priceless
information.
Consider this possibility
Any key word or phrase that’s worth big bucks on
Overture is probably worth big bucks on Google as well,
maybe even more, right? So try this experiment:
Enter the phrase “SEO Services” without the quotes in
the Overture tool (http://www.pixelfast.com/overture/).
When I entered that phrase on the day I wrote this
article, I was found a company called SEO Inc. that was
willing to pay $8.01 per click, followed by SEO
Advantage at $8.00, and Online Web Consultants at $6.50.
Other bidders appeared below them in the $3.00 range
straight on down to some who wouldn’t pay more than a
dime per click.
Now, if a company is willing to pay that much money for
a click on Overture, it is probably willing to pay that
or more on Google. Even if that particular company isn’t
advertising on Google, you can be pretty sure that the
same key phrase is drawing near the same bid price from
other companies who do advertise on Google. So what that
means is there is no way that you can possibly afford
NOT to have some web pages posted somewhere that are
targeted to those sweet-paying words.
All you have to do is use Overture’s pricing tool to
find the highest-paying key words that are related to
your site and then optimize those words to start pulling
similar ads. If all goes to plan, you can perhaps double,
triple, or even quadruple your AdSense revenue without
needing any increase in traffic or click-through rate. << |
