>> There's
a lot of buzz around about how you can make a quick and
easy fortune using this AdSense course or that tool or
this book.
And they show you their incomes from AdSense too (though
not necessarily THIS month). Now, is it just me or is
something a little odd in all this?
Say, I'm making $5000 - no make that $15,276 a month
from AdSense on my sites. And now I'm going to sell all
my secrets on how to do that for $67 or $97 or whatever.
So what happened, did I get all bored with my filthy
riches and decide to become a philanthropist and sell
stuff that makes me 15K a month for a pittance? Or is it
something else?
Am I saying it's impossible? Certainly not. I know
people who make that more.
But a little reality. Those people don't have 5 or 6 or
50 sites. They have maybe 500 or 3000 or more. Few sites
make 20 or more a day. Very few. Average income is
probably less than a dollar a day. So with 500 sites at
a dollar a day, you've got your 15K a month.
Now the domain names cost you maybe $3500 to $4500. Then
you need hosting and somehow you've got to build the
sites and get traffic to them. There are excellent tools
but the ones that will let you do this kind of thing in
a reasonably short time are also very (very) expensive.
And you are continually dealing with sites that don't
get indexed or get de-indexed or even get banned.
Traffic today, gone tomorrow. Plus, if you're not real
careful with those tools you may get an unpleasant
letter from Google about a DMCA copyright infringement
which could cost you your AdSense account.
You can make money, you can build an empire. But it
isn't easy or quick no matter what you hear. And it
really isn't a business. It's not a long run proposition,
it's not stable. You need to keep creating more sites as
older ones fail - or you need to be smart and use those
AdSense revenues to build an enduring business.
You put up with this down to here, so here are the real
7 "secret" keys to AdSense.
1. The best performing AdSense type is the large
rectangle. This has been tested over and over.
2. The best colors are blue for the link - surfers know
that blue means click me. And darkish almost black and
grey for the text and url. No borders. The same
background as your page. Will it merge into your content?
No, that's bogus. There are maybe 4 surfers in this
galaxy who can't tell a Google ad when they see one.
They are not going to believe it's part of the text.
Wake up, OK?
3. Another format which is being reported to more or
less work is the full wide banner type layout with text
ads and images directly above the links. Try it and see
if it works for you. Maybe it's a fad.
4. Keywords and related content are critical if you want
targeted ads. If you want high paying clicks you need to
target the costly keywords AND have content that
supports the keywords.
5. You need traffic interested in the ads. Which means
your traffic generation techniques have to be targeted
not scattershot. You might hear that 1% or 1.5%
clickthrough rate is OK and 3% is good. Nonsense. Really
successful people get CTRs that are often well above
30%. Even with modest efforts you should be getting an
average 6 to 15% CTR (per ad impression, not pages).
6. You have to track what you're doing and you have to
test variations in ad layout, placement, color and
related content to optimize your income. No one can tell
you how to do it except the traffic coming to your site.
If you don't test and track, you're flying blind.
7. You need to keep building new sites.
You are now a member of the AdSense Illuminati. Quite
possibly you already knew all that. So why are you
looking for something else? Really. This is all you need
to start doing it.
Probably any course or book can help you if that's what
it takes to get you moving and doing. Ultimately, no one
can really show you exactly how to do it. You're going
to have to learn the ropes and put in the time.
Like everything in life - the greatest traffic generator,
the ultimate course or the super MLM opportunity, if it
sounds too good to be true, then it is. There's no magic
bullet, no ultimate secret to buy. There's no easy,
painless, work free, certain road to riches (except,
maybe, inheriting it and that can be very hard on the
heirs).
Whatever you do on the net, do it wide awake and with
your brain actually functioning. The final un-numbered
key is that a technique, a shortcut, an idea that will
make what you do easier, faster, or more profitable -
one single tiny thing - is worth more than any book or
course costs. One useable idea and you've gotten a great
deal. If you learned something you didn't know or had
forgotten, then it's worth much more than you paid.
There may not be any magic solution out there, but there
are useful concepts, techniques and ideas. You just have
to see them for what they are, and then get busy and
really use them.
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