>> By
now most of you realise that Google can give our
websites the ability to appear within their results
pages using a Pay
Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google
offers website owners the ability to display these PPC
results on
their own websites.
For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs
on the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted
traffic and on the other side, the ability to generate
revenue from
your existing traffic.
You'd think that was the end of it but really it is only
the beginning.
Heads or Tails?
Heads it is….
Let's look at Adwords
There are those that think…
…write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to
work OK for them. Remember I said OK!
For the other 20% , these guys and gals, are
testing,changing, innovating and working Google as hard
as they can.
One such character is Chris Carpenter , whose GoogleCash
is pioneering in the way that he works Google and now
lets
other work Google just as hard.
"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"
Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of
my
current investments give me such a high ROI.
I have tried my hand at it and I am currently making
around $4000 per month just from this one product. I am
only
spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense
code into all the pages of their site, they just leave
it at that
thinking job done!
They don't explore the high value keywords in their
market or niche.
Why do that?
Well if you knew what the more profitable keywords and
terms are, you can write content and these words can be
displayed.
Google Adsense will then look at your page content and
work out what to display.
You could double your income by changing words on your
site. Maybe Life insurance to life assurance or personal
loan to
loans or adverse credit to bad credit.
Also sites tend to use one format and one position for
the ads.
Test, test, test
Try different layouts and work out which ones work best
for you. You may be surprised.
Test, test, test
There are several tools that can help you identify
keywords but the best for you would be either the Google
Adwords program or Overture view bids tool.
Don't worry about thinking you are doing anything wrong.
In fact, think about it - you will be creating relevant
content for Google to display and for their users to
read. Users are happy, Google are happy and you will
earn more revenue from Adsense. So hopefully you'll be
happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel
there is a whole book on Adsense written my friend
William
Charlwood has written The Definitive Guide to Google
AdSense which tells you exactly how to make money by
hosting small
ads on your website. It is a detailed road-map of
everything you need to do to get going and then maximise
your AdSense
income.
Once you've got it right, you can look forward to a
check every month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.
Are you using both sides!
Good Luck!
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