>> No,
this baby boom will certainly not swamp the Social
Security
system (sort of a bad joke for those that live in the
United
States, but many other countries...most notably Japan...have
an
even more acute problem), but this baby boom is
revolutionizing
the way that pay per click advertising is being spread
across the
Internet.
One of the early participants in this pay per click baby
boom was
Google, with its AdSense program. With this program,
Google
shares pay per click revenue with a huge number of
individual
partner websites that carry a few pay per click ads that
are
distributed by Google. In essence, this creates a whole
bunch of
little pay per click locations (websites) throughout the
Internet
and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what
the
computer hardware folks refer to a distributed
processing.
Instead of trying to draw everyone to a large pay per
click
search engine site, little groups of pay per click ads
are spread
widely across thousands of locations (websites) all over
the
Internet.
Actually, this distributed processing or propagation
technique is
not limited to pay per click advertising. For example,
Amazon
uses a similar arrangement (called Amazon Associates) to
sell the
products it carries on amazon.com and ClickBank has a
sales
program called CBAdwords which operates in a similar
fashion.
According my trusty Ouija board, it seems likely that
most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those
individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the
queen ant
alive and healthy.
From a pay per click marketing perspective, these
programs make
brilliant use of leverage while providing highly
targeted
prospects for the paying advertiser.
There are, of course, some interesting things that occur
as a
result of all of this stuff. For example, consider what
I call
the "cross fertilization effect": Suppose a person goes
to
yahoo.com and performs a search that leads them to one
of my
websites that happens carry Google AdSense ads and that
visitor
then clicks on one of those ads...the net result is that
Yahoo
natural search provided Google pay per click with some
revenue!
Aren't these fun times that we're living in?
As these programs continue to proliferate, the
individual
webmaster needs to exercise a little restraint and avoid
the
temptation to go overboard by plastering these ads all
over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly
used,
these ads are just ancillary or complementary content
that you
are providing to enhance the information and
opportunities that
you are providing to your visitor...if something happens
to
strike a responsive chord with your visitor, you might
make a
little pay per click money.
If properly used, these propagation programs can result
in the
classical "win-win" situation. However, if you over do
it, this
can quickly turn into a loss for you (the individual
webmaster)
and a win for your pay per click partners that are
distributing
the ads. As in many things, moderation is important.
The dynamic search engine marketing industry continues
to evolve
as users began to take advantage of the steady stream of
new
features, tools and innovations provided by the ever
increasing
number of search engines offering quality search results
(it's
not all about Google anymore). The evolutionary time
line for
Internet marketing continues to run at warp speed.
An example of previous evolutionary periods (which by
now may
almost seem prehistoric) would be the emergence of
pay-per-click
advertising and the cooresponding rise of
search-marketing firms
specializing in AdWords and Overture. As long as there
are methods
for finding and retrieving information in digital
databases by
using keywords or similar attributes, there will be a
search-marketing industry. How that industry operates in
the
future depends on how the search engines operate and how
consumer
tendencies evolve.
It's a constant sea of change, but the good things just
keep on
getting better! Stay alert, and light on your feet, and
the
opportunities will just keep on coming your way.
The above are just some observations from "the peanut
gallery",
but I don't think I'm far off the mark about where
things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!
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