>> If
you belong to any of the following groups, then this
article is for you.
* You already have a business and a website that serves
as the official hub for your online sales. The website
may be serving as an online store for your enterprise.
* You need a venue wherein you can promote your
affiliate links.
* Your already have a website, which may not necessarily
be a commercial one, and it is enrolled with a Pay Per
Click (PPC) program, like Google AdSense.
Success in these fields depends on one essential
principle which you might have already realized: traffic
is the key to your online business thriving.
You may have in your digital inventory the best products
in the world, but they won’t mean squat if no one would
get to see them. This is why each and every online
businessman will fight tooth and nail just to have a
piece of the Internet traffic. After all, the more
visitors who get to visit your site, the more potential
clients you have.
And blogs can most definitely help you drive visitors to
your pages. Here is how you could use them to achieve
such a purpose:
1. Download the Wordpress blogging software, which is
available for free at www.wordpress.com . An alternative
is to go with blogger.com. I have posted instructions
for setting up a Blogger blog at your own server in this
PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf
2. Remember that good content is always at the heart of
a progressive online traffic stream. People are always
looking for information, and if you will give them that,
they would read what you have to offer. Dedicate your
blog to the subject of your main website. Publish
informative entries that would hook your readers and
make them come back for updates. In between purely
educational entries, strategically include a link to
your site by suggesting their importance to your readers.
3. Using the above mentioned strategy, you could also
include your affiliate links to pre-sell your affiliate
products. The more traffic you drive to your affiliate
merchant’s site or sales page, the more chances you will
have of effectuating a successful sale and bigger
commissions.
4. Links from blogs are unilateral, meaning, they are
one way links to your websites. The more traffic a
unilateral link generates, the more it becomes prominent
in online searches. Avoid reciprocal links at all costs!
Do not include a link to your blog from your website.
Search engines abhor reciprocal linking.
5. 80% of your traffic will come from the search engines.
You have to tweak your blog to attract the attention of
the search engine spiders. Now, blogs are already search
engine friendly. However, there is a very big
possibility that you would be competing with other blogs
on the same subject. You have to make sure that once you
upload your blog, it is able to outperform its
competitors in the search engine rankings.
One way you can do this is by using the title of your
post to match the keyword phrases you are targeting,
plus put a sprinkling of your keyword phrase in the post
itself. I am doing this with great results.
6. Check your blog offline. It should be as readable and
as navigable as possible for your prospective readers.
Make appropriate adjustments if necessary.
7. Upload your blog to a reliable server that has enough
bandwidth to accommodate many viewers.
8. Constantly update your blog. Search engines love
regularly updated content, so publishing new entries
will greatly increase your blog’s page rank, and
consequently, your main website’s traffic.
9. Accepting links from other related blogs will also
bring to your site some traffic from sources other then
search engines. The way that a blog is designed fosters
the building of a community of blog sites, and this will
provide for an added stream of visitors for you.
10. You could also decide to enroll your blog site in
the Google AdSense advertising program. This will give
you an additional income stream. We will discuss this in
future articles.
Blogs are excellent promotional tools for your existing
business. Use them well and you will harvest the rewards
in a matter of weeks.
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