>> In
the previous article, we discussed how blogs can help
you generate traffic for your main website. But what if
you don’t have another site? Or what if you want your
blog to be your main website, the exclusive carrier of
your moneymaking ventures?
This can be achieved, of course. Such is the versatility
of web logs.
Standalone blogs are best utilized for online
businessmen or women who have decided to pursue what
many people call as nicheing. Yes, the word is
ungrammatical, but it is a term that many Internet
marketers have come to embrace with fondness. Nicheing
involves the creation of many sites that cater to
particular niches. Niches, of course, are very
specialized markets, most of which are so obscure that
they do not garner the attention of businesses, hence
creating high demands with low supplies. The purpose of
nicheing is to find these markets and provide for their
needs. These enterprising businessmen would earn through
the following ways:
* Creating and eventually selling products that aim to
serve the said niches.
* Selling existing products that the said niches need.
* Providing for information that the members of the said
niches can access for free, and enrolling the site that
contains the information in a Pay Per Click (PPC)
program like Google AdSense.
Regardless of what path the online entrepreneur decides
to take, he should first create a site that serves as
the repository of his commercial methods. Niches can be
very rewarding. Since there is but a few competitions in
the field, your search engine placement is sure to be
higher than usual. Traffic should also be at a
sustainable level since the members of a niche have
nothing else to visit. This will mean a greater
possibility for more sales, if you’re selling a product,
or a higher Click Through Rate (CTR) if you’re enrolled
in a PPC program.
Now, making a site can be quite cumbersome. You have to
deal with the aspects of web design, graphic creation,
and content writing among other concerns. What more when
you have to create numerous sites for numerous niches?
Thankfully, blogs will make things a whole lot easier
for you. Every online marketer who has attained success
with niche marketing can attribute this to their proper
exploitation of blogs. Whereas it would take you a
couple of weeks to come up with 10 websites, it would
only take you a couple of hours to come up with 10 blog
sites. The sheer convenience and ease of web logs have
made nicheing a very potent business model.
Blogs can very much substitute for a regular website. As
we have previously discussed, high quality content is,
ultimately, what will drive traffic to your site, and
this kind of content can easily be carried through a
blog. Also, you don’t have to change the entire page
whenever you want to update your content, as you would
with a regular website. With blogs, all you have to do
is to write your update in a designated box and press
the publish button. Of course, different blogging
software have various features, but none comes more
loaded than Wordpress (www.wordpress.com).
Blogging is the way to go if you want to create, and
maintain, several niche sites. And Wordpress is the
weapon of choice for most Internet marketers. To fully
realize the potentials of the medium, therefore, you
should be able to exploit all the features that
Wordpress does offer. Again, David Pankhurst’s excellent
report on powerful Wordpress secrets (http://www.malkeenan.com/top10tricks)
will help you excel in this area.
Look out for the next article, where we’re going to
discuss how you could efficiently integrate the Google
AdSense program into your blog, and make it a passive
income generating machine.
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