>> Google
AdSense is undoubtedly the most popular Pay Per Click
(PPC) program in the industry today. By enrolling your
site under the said program, AdSense will display a
series of ads on your pages. You stand to earn every
time a visitor of your clicks on these ads.
They don’t have to buy anything, mind you. They just
have to click on the ads and nothing more. These ads are
by no means random. They are contextually relevant,
meaning, they are assigned based on their relevancy to
the subject of your site.
Could a blog substitute for regular sites when it comes
to making money through AdSense? Yes people, blogs can
also be provide an additional income stream through
AdSense! In some aspects, a blog is a more efficient
tool for this purpose.
There are people online today making six figures per
month from Adsense alone. Unbelievable but true!
There are three determinative factors for the success of
a site enrolled under the AdSense program.
1. The Cost Per Click (CPC) that is carried by the ads
assigned to your site.
2. The number of page impressions, or simply put, the
amount of traffic that passes through your site. If you
garner a lot of page impressions, you have a better
chance of acquiring a lot of clicks.
3. The Click Through Rate (CTR), which is the number of
clicks your ads get per the number of visitors that
visit your pages. The higher your CTR, the more you
stand to earn.
CPCs are a given. If you’re dead set on a subject for
your blog, then you will just be attracting a certain
group of ads. But if you wish to make a blog for the
primary goal of making money online, then you have to
choose the right keywords before everything else.
Basically, your blog will be assigned certain ads based
on the keywords prevalent in its entries. There are some
keywords that will attract ads that pay high, and there
are those that will attract ads that pay low. The trick
is in finding the high paying keywords around which you
will create your blog.
Here are some tips that will help you find those
keywords with relative ease:
* Create an account at www.adwords.google.com . Adwords,
of course, is the advertising partner of AdSense. When
you become a member, you could take a peek at how much
the going rates are for certain keywords.
* Visit www.adsensearena.com . This is one of the very
few sites that give information about high paying
keywords for free. It would rather be kept a secret by
those who discovered it, so keep it quiet;-).
The number of your page impressions really depends on
the traffic that you can generate for your blog. Blogs
would have an easier time with this because, as we’ve
previously discussed in past lessons, search engines
love them. But of course, this is not set in stone. If
your competitors, for example, are also using the
blogging strategy, then you’re all in equal footing.
To get the edge, do try David Pankhurst’s special report
on How To Conquer Your Niche With Wordpress. David will
share some absolutely mind blowing techniques that will
tremendously boost your blog’s page rank through a
simple manipulation of the Wordpress software. Check out
his report at http://www.malkeenan.com/top10tricks.
Increasing your CTR is an entire subfield in itself!
There are a plethora of strategies dedicated for this
purpose. We have discussed some of these tactics in my
newsletter, as well as my own blog at http://www.malkeenan.com/blog
. These include the choice of ad design, the placement
of the ads, and the colors to be used, among other
things. I’m telling you, increasing your CTR has become
a science of sorts in recent months!
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