>> Dear
internet marketer,
I have some advice for improving your bottom line,
whatever that may be.
It could be many things ranging from improving website
traffic to increasing sales or even just expanding your
mailing list.
But whatever your bottom line is, you have two choices
when setting out to achieve it.
Your first choice is to employ an assortment of free
traffic, sales, or opt-in subscriber generating
techniques.
These can be effective but generally take time and
results are usually slow.
Most people adopting solely this choice end up failing
and frustrated. But at least they haven't lost their
pants in the process.
The second choice you have is to pay for services
designed to improve your bottom line. This will almost
certainly speed things up and improve the results you
achieve both short and long term.
If you find yourself choosing this second option, make
sure you can measure quantitative results as you need to
know what ROI (return on investment) is being achieved
for each paid service.
Most of you are probably a combination of both choices.
And if you're anything like me, you probably started
using free techniques before moving to paid alternatives.
Enough beating about the bush.
What's my advice? Simply this.
If you pay for any form of online advertising or
promotion, do yourself a big favour and explore services
designed to assist this process without attempting to
influence your decision-making in any way.
Affiliate directories and Customer Acquisition Exchanges
also known as "Customer Reciprocation" are 2 such
services.
These are really an extension or improved version of
link exchanges as they can provide paying customers
instead of potential traffic generation (leads,
click-throughs, or visitors).
It's that simple. These paying customers earn you sales
or commission, depending whether they purchase your own
products or products from your affiliated merchants.
So what are you waiting for?
Each time you purchase online and don't take my advice,
you're missing out on paying customers willing to
purchase through your own referral URLs.
Choose wisely and turn your online purchases into profit.
Side note - I've mentioned thus far your online
advertising and promotion purchase intentions but did
you know that all online purchases you make can gain you
paying customers?
That's because customer reciprocation services
incorporate unrestricted global shopping directories.
A comparison with Ebay makes interesting reading.
Whereas Ebay matches buyers and sellers of products
through an auction process, customer reciprocation
services match buyers and sellers through referral URLs
via their own exchange engines.
In effect, they work like limited versions of Ebay.
The exchange process can only be completed for people
who promote product using referral URLs.
However, they expand on the Ebay model in the sense that
with Ebay, sellers can only offer their own product
whereas sellers are able to offer both their own product
and those of other merchants through the use of customer
reciprocation services.
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